Data Enrichment

7 Best B2B Leads Databases (Free & Paid Options)

December 30, 2024

Finding quality B2B leads doesn’t have to be a time-consuming chore. The right database can give you everything you need—accurate contact details, company insights, and even tools to connect with decision-makers—all in one place.

But not all databases are created equal, and picking the right one depends on your goals. Are you looking to target high-intent buyers? Do you need compliance-ready data? Or maybe you want something that integrates easily with your CRM?

In this guide, we’ll break down the top B2B leads databases and help you decide which one can best support your business efforts.

What is a B2B Leads Database?

A B2B leads database is basically a collection of business information that helps you find the right people to connect with. It has details like:

  • Company names
  • Industries
  • Job titles
  • Email addresses
  • Phone numbers
  • Company websites

Some databases even include extras like company size or revenue.

The idea is to make work easier for marketing and sales teams. Instead of spending hours searching for contact details, you get everything you need in one organized place.

Whether you’re in sales, marketing, or business development, having access to a reliable leads database can save time and help you focus on the right opportunities. Let's dig a little bit deeper into how this kind of platform can help your B2B efforts.

Why Does Your Business Need a Leads Database?

If you’re focused on growing your business, a leads database can make all the difference. From building a client list to expanding into new markets, having reliable and well-organized information at your fingertips saves time and improves outreach. 

Here’s how a leads database can help.

Saves Time

Manual research takes forever. Sifting through websites, LinkedIn profiles, and directories to find contact information can quickly eat up hours of your day.

A leads database puts all the relevant information at your fingertips, which saves you time and lets you focus on reaching out to potential clients.

Targets the Right People

Not all contacts are created equal. To close deals or form partnerships, you need to connect with the right people—think decision-makers like CEOs, managers, or department heads.

A good leads database helps you cut through the noise and zero in on the individuals who actually have the authority to make decisions.

Improves Organization

Keeping track of potential leads can get messy fast, especially if you’re managing a large list. 

A database organizes everything neatly, so you can easily follow up, track progress, and avoid letting promising leads slip through unnoticed.

Maximizes Efficiency

Many databases offer advanced filtering options that allow you to narrow down your search.

Whether you’re looking for businesses in a specific industry, companies within a certain revenue range, or contacts in a particular region, a leads database helps you find exactly what you need without wasting time on irrelevant data.

Increases Your Reach

A database gives you access to a wide pool of prospects you might not have found otherwise. 

This can be especially helpful if you’re expanding into new markets or targeting a different audience.

Supports Better Decision-Making

With access to detailed data, you can make more informed decisions about who to reach out to and how to tailor your approach. 

You’ll waste less time on unqualified leads and focus your energy on high-value prospects.

Top B2B Leads Database Options Today

Now that you know why you need a leads database, how do you pick the right one for your business? There are dozens of options out there, so we've compiled a list of the top picks to help narrow down your search.

1. Capturify

Capturify is a powerful B2B leads database and website visitor tracking platform built to help businesses connect with high-intent prospects at the right time.

Capturify

It provides access to over 600 million verified contacts, along with data from 60 billion behaviors, making it easier to identify and engage potential customers effectively.

From boosting conversions to improving ad targeting and capturing website visitors’ information, Capturify equips you with the tools to optimize your lead generation process.

Designed for businesses of all sizes, it offers straightforward setup, seamless integrations, and actionable real-time insights. With its strong focus on compliance, Capturify makes sure that your data is handled securely and ethically, aligning with GDPR and CCPA standards.

Best Features

  • High-intent lead delivery: Capturify provides real-time leads with 95% accuracy, using 40+ data points per contact to help businesses achieve 2-3x higher conversions and reduce acquisition costs by 50%.
  • Anonymous visitor tracking: Captures detailed information (name, email, location, and more) from anonymous website visitors without requiring opt-ins. Integrates easily with sales tools to contact leads within seconds of their visit.
  • Enhanced ad retargeting: Addresses challenges like cookie depreciation and improves ad ROI by expanding targeting reach and boosting event match quality scores.
  • Universal compatibility: Works effortlessly with CRM and marketing platforms, which simplifies data integration and workflow management.
  • Data security and compliance: Fully GDPR and CCPA compliant, so your data is managed securely and ethically.
  • Most visitors tracked: Tracks up to 55% of website traffic, significantly more than other tools in the market.

Pros

  • Delivers highly accurate, real-time lead data
  • Tracks a greater percentage of website visitors than competitors
  • Fully compliant with GDPR and CCPA
  • Easy to integrate with existing CRM and marketing tools
  • Reduces acquisition costs by providing high-intent leads
  • Offers a free trial with no credit card required
  • Improves ad targeting efficiency with precise customer insights
  • Helps identify high-value prospects without relying on opt-ins
  • Simplifies lead management with organized data and actionable insights

Pricing

Capturify offers flexible pricing plans tailored to meet different business needs, with options for capturing website visitor data, delivering high-intent leads, and advanced ad targeting.

Here's a breakdown of the available plans:

  • Web Visitor Capture: Starting at $97/month, this plan allows you to capture over 40 unique data points from unidentified website visitors, with features like automated outreach, ad targeting integrations, comprehensive traffic analytics, and lifetime support.
  • Lead/Call Delivery: Pricing depends on the quantity of leads and conversion rates. This plan delivers high-intent leads in real time with triple-verified contact details, integration with ad platforms, and performance-based pricing.
  • Meta Ad Targeting: Starting at $247/month, this plan focuses on overcoming ad restrictions with precise audience segmentation, advanced Conversion API tracking, and integration with Meta and Google Ads.

All plans include complimentary onboarding, lifetime support, and the flexibility to cancel anytime. Check out the Pricing page to learn more.

Sign up today and get 500 free leads!

2. Kaspr

Kaspr is a B2B lead generation tool that specializes in pulling verified contact information, like emails and phone numbers, straight from LinkedIn profiles.

Suitable for sales teams and business professionals, Kaspr makes it easy to build targeted contact lists and connect with decision-makers.

Kaspr
Source: G2

Best Features

  • LinkedIn contact extraction: Easily pulls contact details like email addresses and direct phone numbers from LinkedIn profiles for accurate targeting.
  • CRM integrations: Works smoothly with tools like Salesforce, HubSpot, and Pipedrive, simplifying data import and management.
  • Bulk contact retrieval: Export large batches of contacts to scale outreach campaigns quickly.
  • Real-time verification: Makes sure all contact details are up-to-date to reduce the chances of bounced emails or invalid numbers.
  • User-friendly dashboard: Intuitive interface that makes managing leads straightforward and hassle-free.

Pros

  • Extracts verified contact information directly from LinkedIn
  • Integrates with top CRM platforms
  • Provides a simple and intuitive user experience
  • Offers bulk data export for larger outreach needs

Cons

  • Heavily reliant on LinkedIn for data sourcing
  • Free plan has limited features and credits
  • Requires a stable LinkedIn connection for smooth functionality

Pricing

Kaspr offers a free plan that includes basic features and limited monthly credits. Paid plans start at $46 per month, which includes unlimited B2B email credits and core lead generation features.

Bigger teams can opt for the Business or Organization plan, which both start at $69 a month.

3. Apollo.io

Apollo.io is a versatile B2B leads database and sales engagement platform designed to help businesses find, connect with, and manage prospects effectively.

Apollo
Source: G2

With access to millions of verified contacts, advanced search filters, and integration capabilities, Apollo.io is a go-to tool for teams looking to improve their outreach with better data accuracy.

Best Features

  • Extensive database: Access over 250 million verified B2B contacts across various industries and regions.
  • Advanced search filters: Narrow down leads by criteria like job title, location, company size, or revenue for more precise targeting.
  • CRM integration: Sync with tools like Salesforce, HubSpot, and Pipedrive for streamlined lead management.
  • Engagement tools: Use built-in email sequencing and tracking to automate and optimize outreach efforts.
  • Lead enrichment: Enrich existing data with additional details like updated contact information and company insights.

Pros

  • Offers a free plan for testing basic features
  • Provides highly customizable search and filtering options
  • Includes sales engagement features like email sequencing
  • Integrates with popular CRM platforms for better workflow

Cons

  • Free plan limits access to advanced features and credits
  • Interface may feel overwhelming for first-time users
  • Some features, like buyer intent data, are available only in higher-tier plans

Pricing

Apollo.io provides a free plan that includes limited monthly credits for searching and exporting leads, The Basic plan starts at $59 per month for unlimited email credits, advanced search, data enrichment, and other essential features.

4. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a tool designed for professionals who rely on LinkedIn for B2B lead generation and relationship building.

LinkedIn Sales Navigator
Source: G2

Best Features

  • Advanced lead search: Use detailed filters to find leads by industry, company size, job title, and more.
  • Lead recommendations: Get tailored suggestions for potential leads based on your preferences and activity.
  • Saved leads and accounts: Organize and track key prospects and companies with saved lists.
  • InMail messaging: Send direct messages to potential leads, even if you’re not connected.
  • Sales insights: Gain valuable information about your leads and accounts, such as recent activity or shared connections.
  • CRM integration: Sync with tools like Salesforce and HubSpot to streamline your workflow.

Pros

  • Provides advanced search and filtering tools for precise targeting
  • Allows messaging of prospects outside your LinkedIn network with InMail
  • Offers actionable insights to personalize outreach and strengthen connections
  • Integrates with popular CRMs

Cons

  • Subscription costs may be high for smaller teams or individuals
  • Requires regular use to maximize value
  • Limited features available in the free version

Pricing

LinkedIn Sales Navigator starts at $99/month for the Core plan, which includes advanced lead search, InMail credits, and lead tracking. Team and Enterprise plans are also available, offering additional features like CRM integration, team collaboration tools, and advanced reporting.

5. Cognism

Cognism is a B2B lead generation platform focused on providing high-quality, GDPR and CCPA-compliant data.

Designed for sales and marketing teams, Cognism helps businesses identify, target, and connect with their ideal prospects through a combination of verified contact data, intent signals, and integrations.

Cognism
Source: Cognism.com

Best Features

  • Compliant data: Delivers fully GDPR and CCPA-compliant data for ethical lead generation practices.
  • Intent signals: Helps identify companies actively searching for solutions in your industry.
  • Global contact database: Access a vast collection of verified B2B contacts worldwide.
  • Advanced search filters: Narrow down leads using filters like job title, location, industry, and company size.
  • Seamless integrations: Syncs with CRMs like Salesforce and HubSpot for easy data management.
  • Email and phone verification: Maintains the accuracy of contact information to reduce bounce rates and failed outreach attempts.

Pros

  • Fully compliant with global privacy regulations
  • Includes intent data to prioritize high-potential leads
  • Offers advanced search filters for precise targeting
  • Integrates with popular CRM and sales tools

Cons

  • Pricing is on the higher side for smaller teams
  • Some features require a learning curve for new users
  • Full access to intent data is limited to premium plans

Pricing

Cognism’s pricing is customized based on your business size and data needs. However, there's no public pricing at the moment.

6. ZoomInfo

ZoomInfo is a sales intelligence platform designed to help businesses identify, connect with, and close deals with their ideal customers.

Known for its extensive database and advanced analytics, ZoomInfo caters to sales, marketing, and recruiting teams looking for actionable insights and high-quality contact information.

ZoomInfo
Source: ZoomInfo.com

Best Features

  • Extensive contact database: Access millions of verified contacts with detailed profiles, including job titles, emails, direct or mobile phone numbers, and company data.
  • Intent data: Identify companies actively searching for solutions like yours to prioritize outreach efforts.
  • Account-based marketing (ABM): Build targeted campaigns with personalized messaging for specific accounts.
  • Advanced analytics: Gain actionable insights into industry trends, competitor activities, and prospect behavior.
  • Integrations: Works with popular CRMs like Salesforce, HubSpot, and Microsoft Dynamics for easy lead and sales process management.
  • Data Accuracy: Regularly updated database with built-in tools to verify and clean your contact lists.

Pros

  • Comprehensive and detailed contact information
  • Offers intent data to focus on high-priority leads
  • Advanced analytics for deeper market insights
  • Integrates with a wide range of sales and marketing tools

Cons

  • Premium features come with a high price tag
  • Smaller teams may find the platform overwhelming
  • Requires regular use to justify the investment

Pricing

ZoomInfo currently does not offer pricing details on its website.

7. UpLead

UpLead is another B2B lead generation platform that focuses on delivering verified, high-quality contact data. It’s designed for businesses that prioritize accuracy and reliability in their outreach efforts.

UpLead
Source: G2

With its core features, UpLead is a great choice for teams looking to build precise, targeted marketing and sales strategies without wasting time on unqualified leads.

Best Features

  • Verified contacts: Access a database of over 100 million verified B2B contacts, which helps ensure up-to-date information with minimal bounce rates.
  • Advanced filtering: Find leads by criteria like industry, location, job title, revenue, and company size.
  • Technographic insights: Discover which tools and technologies prospects are using for more targeted campaigns.
  • Real-time email verification: Verify emails instantly before exporting to avoid delivery issues.
  • CRM integration: Sync with platforms like Salesforce, HubSpot, and Zoho CRM.
  • Export options: Easily export leads in bulk to spreadsheets or integrate directly with your workflows.

Pros

  • Focuses on verified data for better outreach results
  • Real-time email verification reduces bounced emails
  • Easy-to-use interface with powerful search capabilities
  • Integrates with major CRM platforms

Cons

  • Free plan offers limited credits and features
  • Advanced features require higher-tier subscriptions
  • Lacks built-in engagement tools compared to some competitors

Pricing

UpLead offers a free trial with limited credits to test its features. Paid plans start at $99/month, with the Basics plan offering access to more credits, advanced filtering, and additional features like technographic data and integrations.

Capturify Helps You Target Companies That Are Ready to Buy

Finding the right B2B leads database can make all the difference when it comes to growing your business.

Whether you’re just starting out or managing a large sales team, tools like Capturify, Kaspr, Apollo.io, and others can simplify your outreach and help you connect with the right people. Each platform brings something unique to the table, so it’s worth taking the time to figure out which one works best for your goals and budget.

If you’re looking for a tool that’s easy to use, highly accurate, and built to deliver real results, Capturify is the #1 choice.

It helps you identify high-intent leads, track anonymous visitors, and improve your ad targeting—all while keeping your data safe and compliant.

Why wait? Try Capturify today and start connecting with prospects who are ready to buy.

Sign up now and get 500 free leads!

FAQs About B2B Leads Databases

What is the best B2B contact database?

The best B2B contact database depends on your needs. For large enterprises, ZoomInfo offers extensive features and detailed data. For small to medium businesses, Capturify provides real-time, high-intent leads with compliance-focused data. If you need verified contacts, UpLead is a reliable choice.

Where can I get B2B data?

You can get B2B data from platforms like Capturify, Apollo.io, and Kaspr. These tools offer access to verified contact details, company insights, and advanced filtering options to find the right prospects. Additionally, LinkedIn and public directories can also be used for manual data collection.

What is the best source of B2B leads?

The best sources of B2B leads are platforms like Capturify for real-time high-intent leads, ZoomInfo for detailed sales intelligence, and LinkedIn Sales Navigator for professional networking and targeted outreach. These tools combine data accuracy, scalability, and ease of use to deliver effective results.

How do I find B2B sales leads?

Finding B2B sales leads involves using tools like Capturify to identify high-quality prospects. You can also leverage LinkedIn to search for decision-makers in your target industry. Once identified, use a lead generation platform to gather verified contact details and reach out with personalized messaging.